Privacy policy.
Tiny Roots Play Company LLC, d/b/a Tiny Roots Play Cafe (“Tiny Roots”, "us", "we", or "our") values the privacy of its customers. We are the controller of our customer’s personal information and are responsible for such information’s collection, use and disclosure. This privacy policy governs the use of the website, https://www.tinyrootsplaycafenj.com (hereinafter referred to as the "Website"). By using the Website, purchasing memberships or tickets, booking events, or otherwise interacting with us online, you agree to the collection and use of the information collected as stated in this policy.
This page informs you of our policies regarding the collection, use and disclosure of personal data when you use our Website and/or services and the choices you have associated with that data.
Information We Receive
We collect and use your information to provide our services and improve them over time. When you book a play session, reserve a party, join a membership, sign up for updates, or contact us, you may provide us with some personal information, such as your name, address, phone number and email address. If you are paying with a credit card, payments may be processed by third-party providers, including platforms such as Stripe or Aluvii. We do not store full payment card information on our servers.
Our servers automatically record information (“Log Data”) created by your use of our Website. Log Data may include information such as your IP address, browser type, the referring domain, pages visited, the time and date of your visit, the time spent on those pages, unique device identifiers and other diagnostic data.
Like many websites, we use “cookies” to collect additional website usage data and to improve our Website and services. A cookie is a small data file that is transferred to your computer, mobile phone, or other devices. We may use cookies, for example, to better understand how you interact with our Website and to monitor aggregate usage by our users and web traffic routing on our Website. You can remove or block cookies using the settings on your browser, but in some cases that may impact your ability to use our services.
Our Website may use a variety of applications and provide links to websites owned or operated by third parties to help provide our Website and services. Whenever you connect with such applications or third-party websites, the applications and websites may collect information sent by your browser, such as cookies or your IP request. Additionally, we may receive information from them, including information about actions you take.
Information Retention
We will retain your information for as long as you maintain an account with us or as needed to provide you services. We will retain and use your information to comply with our legal obligations, resolve disputes and enforce our agreements. We will also use your information to provide you with relevant content, advertisements, promotions and marketing materials.
Upon request, we will provide you with information about whether we hold, or process on behalf of a third party, any of your personal information that we are aware of. To request this information, please contact us at info@tinyrootsplaycafenj.com .
Information Sharing and Disclosure
Tiny Roots is committed to preserving your right to privacy and we do not disclose your private information except under the limited circumstances described in this Privacy Policy.
We may share or disclose your information, such as when you use a third-party web client to access your Tiny Roots account.
We engage certain trusted third parties to perform functions and provide services to us. We may share your personal information with these third parties, but only to the extent necessary to perform those functions and provide such services, and only pursuant to obligations mirroring the protections of this Privacy Policy.
We may disclose your information if we are required to do so by law, or we believe, in good faith, that such disclosure is necessary to comply with the law, defend our rights or property, or respond to an emergency situation.
If the ownership of all or substantially all of our business changes, we may transfer your information to the new owner so that our services can continue to operate. In such a case, your information would remain subject to the promises made in this Privacy Policy.
We may share or disclose your non-private, aggregated or other non-personal identifying information, such as the number of users who clicked on a particular link.
From time to time, we enter into relationships with third parties who provide services to us (for example, analytics companies, advertisers, ad networks, data management and storage services, credit card processing services, or application providers). These third party service providers may also use technologies such as cookies, web beacons, tags, flash, HTML5, scripts, or other tracking technologies to gather information about your activities on our Website and other sites in order to suggest advertisements based upon your browsing activities and interests. We also share your information with such third parties in connection with measuring and improving our Website. We do not control these third parties’ tracking technologies or how they may be used.
Our Website uses Google Analytics, a service which transmits web traffic to Google servers in the United States. Google Analytics does not identify individual users or associate your IP address with any other data held by Google. We use reports provided by Google Analytics to help us understand our Website traffic and usage.
How We Use Your Personal Information
Providing Products and Services. We use your personal information to provide you with our services, including to process your payments, fulfill your purchases, to send notifications to you related to your account or transactions, to create, maintain and otherwise manage your account, to facilitate any features and functionalities related to your account.
Marketing and Advertising. We may use your personal information for marketing and promotional purposes, such as to send marketing, advertising and promotional communications by email, text message or postal mail. This may include using your personal information to better tailor our services on our Website.
Security and Fraud Prevention. We use your personal information to detect, investigate or take action regarding possible fraudulent, illegal or malicious activity. If you choose to use our Website and register an account, you are responsible for keeping your account credentials safe. We highly recommend that you do not share your username, password, or other access details with anyone else. If you believe your account has been compromised, please contact us immediately.
Communicating with You and Service Improvement. We use your personal information to provide you with customer support and improve our services. This is in our legitimate interests in order to be responsive to you, to provide effective services to you, and to maintain our business relationship with you.
Changing or Removing Information
If you are concerned about the information you have voluntarily submitted to Tiny Roots through our Website or would like to review, update or delete that information, please contact us at info@tinyrootsplaycafenj.com. You may also update, correct or delete information about you at any time by signing into your account and modifying your information. If you wish to deactivate your account, please email us at info@tinyrootsplaycafenj.com, but note that we may retain certain information as required by law or for legitimate business purposes. We may also retain cached or archived copies of information for a certain period of time.
Promotional and Marketing Communications
You may opt out of receiving promotional and marketing emails from Tiny Roots by following the opt-out instructions in those emails. You may also opt-out of receiving promotional emails and other promotional communications from us at any time by emailing info@tinyrootsplaycafenj.com with your specific request. If you opt out, we may still send you non-promotional communications, such as security alerts and notices related to your access or use of our Website or those about your account or our ongoing business relations.
Children’s Online Privacy Protection Act
We are committed to protecting children’s privacy on the internet and we comply with the Children’s Online Privacy Protection Act. We do not knowingly collect personally identifiable information from children under the age of 13. If you become aware that your child under the age of 13 has provided us with personal information without your consent, please contact us at info@tinyrootsplaycafenj.com. If we learn that we have collected personal information from a child under the age of 13, we will take steps to promptly remove such information.
Security
Our Website employs reasonable security measures to protect the personal information you voluntarily submit to it. Such security involves the use of SSL-secured Web forms, firewalls, and other commonly employed security methods. However, even with these security measures in place, the transmission of information via the internet is not completely secure and we cannot guarantee the security of your information transmitted to our Website. Any transmission is at your own risk.
“Phishing” is a scam designed to steal your personal information. If you receive an e-mail that looks like it is from us asking you for your personal information, do not respond. We will never request your password, user name, credit card information or other personal information through e-mail.
Changes
We may change this Privacy Policy from time to time. If we make any changes, we will notify you by revising the “Last Updated” date at the bottom of this Privacy Policy and, in some cases, we may provide you with additional notice (such as sending you an email notification). We encourage you to review our Privacy Policy whenever you access our Website to stay informed about our information practices and the ways you can help to protect your privacy.
If you disagree with any changes to this Privacy Policy and do not wish your information to be subject to the revised Privacy Policy, you will need to deactivate your account with us and stop using our Website and services. Your use of any of our Website and/or services after the posting of such changes shall constitute your consent to such changes.
Consent to Collection and Processing in the United States
By using our Website, you consent to having your personal data transferred to and processed in the United States.
Complaints
If you have complaints about how we process your personal information, please contact us using the contact details provided below. If you are not satisfied with our response to your complaint, depending on where you live, you may have the right to appeal our decision by contacting us using the contact details set out below, or lodge your complaint with your local data protection authority.
Contact
Should you have any questions about our privacy practices or this Privacy Policy, or if you would like to exercise any of the rights available to you, please email us at info@tinyrootsplaycafenj.com or write to us at Tiny Roots Play Cafe, 229 Berdan Avenue, Wayne, New Jersey, 07470, United States.
Last Updated: June 3rd 2026